START FOR LEARN STOCK MARKET AND EARN MONEY

 

What you'll learn

   Key Points
    • The stock market is a dynamic space that acts like a swap meet, auction house, and mall all rolled into one.
    • Recognize the importance of long-term investing over trading for higher chances of positive returns.
    • Learn the advantages of a diversified portfolio in reducing risk and stabilizing investment outcomes.



  • A bit about Growth and Value Investing
  • Learn about Different Types of Financial Instruments

While investing might seem daunting at first, it becomes much easier once you understand the stock market basics. There are three core concepts that all beginning investors need to grasp:

Three core concepts for beginning investors

1. How the stock market works

2. The difference between long-term investing and stock trading

3. The importance of a diversified portfolio

This guide will unravel each of these basic stock market concepts, giving you a solid investing foundation to build upon in the future.

Person taking notes with charts and graphs on laptop screen.
Image source: Getty Images.

How the stock market works

The stock market is like a swap meet, auction house, and shopping mall all rolled into one.

As a swap meet or flea market

The stock market has many vendors, including individual and institutional investors (e.g., hedge funds, pension plans, and investment banks) who buy and sell various items, such as public companies listed on stock exchanges.

Notable stock market exchanges include the New York Stock Exchange (NYSE)Nasdaq Exchange, and over-the-counter (OTC) markets. Each has different listing requirements for companies that want to use its services to raise capital from investors.

As an auction house

Another aspect of the stock market is its auction-like pricing system. Unlike a retail store with a set price for each item, stock prices change constantly as buyers and sellers attempt to reach a market price for a company's stock.

Many internal and external factors affect stock prices. For example, a company's earnings and growth prospects (internal factors) and anything from an upcoming election to how investors feel about the economy's direction (external factors) can affect its share price.

Introduction to Stock Markets

1 The Need to Invest 1 1.1 Why should one invest 1 1.2 Where to invest 3 1.3 Fixed income instruments 5 1.4 Equity 5 1.5 Real estate 6 1.6 Commodity - Bullion 6 1.7 A note on investments 7 1.8 What are the things to know before investing 7 2 Regulators 9 2.1 What is a stock market? 9 2.2 Stock market participants and the need to regulate them 10 2.3 The Regulator 11 3 Financial Intermediaries 15 3.1 Overview 15 3.2 The Stock broker 16 3.3 Depository and Depository Participants 17 3.4 Banks 18 3.5 NSCCL and ICCL 18 4 The IPO Markets - Part 1 21 4.1 Overview 21 4.2 Origin of a business 21 5 The IPO Markets - Part 2 5.1 Overview 32 325.2 Why do companies go public 33 5.3 Merchant bankers 34 5.4 IPO sequence of events 35 5.5 What happens after the IPO 36 5.6 Few IPO Jargons 36 5.7 Recent IPO’s in India 37 6 The Stock Markets 40 6.1 Overview 40 6.2 What really is the stock market ? 41 6.3 What moves the stock ? 42 6.4 How does the stock get traded ? 44 6.5 What happens after you own a stock ? 45 6.6 A note on the holding period 45 6.7 How to calculate returns ? 46 6.8 Where do you fit in ? 47 7 The Stock Markets Index 50 7.1 Overview 50 7.2 The Index 51 7.3 Practical uses of the Index 51 7.4 Index construction methodology 53 7.5 Sector specific indices 57 8 Commonly used Jargons 59 9 The Trading Terminal 9.1 Overview 65 659.2 The Login Process 66 9.3 The Market Watch 66 9.4 Buying a stock through the trading terminal 69 9.5 The order book and Trade book 71 9.6 The Bid and Ask price 75 9.7 Conclusion 77 10 Clearing and Settlement process 79 10.1 Overview 79 10.2 What happens when you buy a stock 80 10.3 What happens when you sell a stock 82 11 Five corporate actions and its impact on stock prices 84 11.1 Overview 84 11.2 Dividends 85 11.3 Bonus Issue 86 11.4 Stock split 87 11.5 Rights issue 88 11.6 Buyback of shares 88 12 Key Events and Their Impact on Markets 12.1 Overview 12.2 Monetary policy 12.3 Inflation 12.4 Index of Industrial Production 12.5 Purchasing Manager index 12.6 Budget 12.7 Corporate Earnings Announcement 91 91 92 93 94 95 95 9613 Getting started 13.1 So many modules - how are they interrelated

1.1 - Why should one Invest? Before we address the above question, let us understand what would happen if one choose not to invest. Let us assume you earn Rs.50,000/- per month and you spend Rs.30,000/- towards your cost of living which includes housing, food, transport, shopping, medical etc. The balance of Rs.20,000/- is your monthly surplus. For the sake of simplicity, let us just ignore the effect of personal income tax in this discussion. 1.To drive the point across, let us make few simple assumptions. 2.The employer is kind enough to give you a 10% salary hike every year 3.The cost of living is likely to go up by 8% year on year 4.You are 30 years old and plan to retire at 50. This leaves you with 20 more years to earn 5.You don’t intend to work after you retire 6.Your expenses are fixed and don’t foresee any other expense 7.The balance cash of Rs.20,000/- per month is retained in the form of hard cash Going by these assumptions, here is how the cash balance will look like in 20 years as per Table 



Few things are quite startling from the above calculations: 1.After 20 years of hard work you have accumulated Rs.1.7 Crs. 2.Since your expenses are fixed, your lifestyle has not changed over the years, you probably even suppressed your lifelong aspirations – better home, better car, vacations etc 3.After you retire, assuming the expenses will continue to grow at 8%, Rs.1.7 Crs is good enough to sail you through roughly for about 8 years of post retirement life. 8th year onwards you will be in a very tight spot with literally no savings left to back you up. What would you do after you run out of all the money in 8 years time? How do you fund your life? Is there a way to ensure that you collect a larger sum at the end of 20 years? Let’s consider another scenario as per Table 1.2 in the following page where instead of keeping the cash idle, you choose to invest the cash in an investment option that grows at let’s say 12% per annum. For example – in the first year you retained Rs.240,000/- which when invested at 12% per annum for 20 years yields Rs.2,067,063/- at the end of 20th year. With the decision to invest the surplus cash, your cash balance has increased significantly. The cash balance has grown to Rs.4.26 Crs from Rs.1.7 Crs. This is a staggering 2.4x times the regular amount. This translates to you being in a much better situation to deal with your post retirement life. Now, going back to the initial question of why invest? There are few compelling reasons for one to invest.. 1.Fight Inflation – By investing one can deal better with the inevitable – growing cost of living – generally referred to as Inflation 2.Create Wealth – By investing one can aim to have a better corpus by the end of the defined time period. In the above example the time period was upto retirement but it can be anything – children’s education, marriage, house purchase, retirement holidays etc 3.To meet life’s financial aspiration 1.2 - Where to invest? Having figured out the reasons to invest, the next obvious question would be – Where would one invest, and what are the returns one could expect by investing. When it comes to investing one has to choose an asset class that suits the individual’s risk and return temperament.

An asset class is a category of investment with particular risk and return characteristics. The following are some of the popular assets class… 1.Fixed income instruments 2.Equity 3.Real estate 4.Commodities (precious metals) Fixed Income Instruments These are investable instruments with very limited risk to the principle and the return is paid as an interest to the investor based on the particular fixed income instrument. The interest paid, could be quarterly, semi-annual or annual intervals. At the end of the term of deposit, (also known as maturity period) the capital is returned to the investor. Typical fixed income investment includes: 1.Fixed deposits offered by banks 2.Bonds issued by the Government of India 3.Bonds issued by Government related agencies such as HUDCO, NHAI etc 4.Bonds issued by corporates As of June 2014, the typical return from a fixed income instrument varies between 8% and 11%. Equity Investment in Equities involves buying shares of publicly listed companies. The shares are     traded both on the Bombay Stock Exchange (BSE), and the National Stock Exchange (NSE). When an investor invests in equity, unlike a fixed income instrument there is no capital guarantee. However as a trade off, the returns from equity investment can be extremely attractive. Indian Equities have generated returns close to 14% – 15% CAGR (compound annual growth rate) over the past 15 years. Investing in some of the best and well run Indian companies has yielded over 20% CAGR in the long term. Identifying such investments opportunities requires skill, hard work and patience.
You may also be interested to know that the returns generated over a long term period (above 365 days, also called long term capital gain) are completely exempted from personal income tax. This is an added attraction to investing in equities. ment amount. Real Estate Real Estate investment involves transacting (buying and selling) commercial and non commercial land. Typical examples would include transacting in sites, apartments and commercial buildings. There are two sources of income from real estate investments namely – Rental income, and Capital appreciation of the investThe transaction procedure can be quite complex involving legal verification of documents. The cash outlay in real estate investment is usually quite large. There is no official metric to measure the returns generated by real estate, hence it would be hard to comment on this. Commodity – Bullion Investments in gold and silver are considered one of the most popular investment avenues. Gold and silver over a long-term period has appreciated in value. Investments in these metals have yielded a CAGR return of approximately 8% over the last 20 years. There are several ways to invest in gold and silver. One can choose to invest in the form of jewelry or Exchange Traded Funds (ETF). Going back to our initial example of investing the surplus cash it would be interesting to see how much one would have saved by the end of 20 years considering he has the option of investing in any one – fixed income, equity or bullion.By investing in fixed income at an average rate of 9% per annum, the corpus would have grown to Rs.3.3 Crs 1.By investing in fixed income at an average rate of 9% per annum, the corpus would have grown to Rs.3.3 Crs 2.Investing in equities at an average rate of 15% per annum, the corpus would have grown to Rs.5.4  Crs 3.Investing in bullion at an average rate of 8% per annum, the corpus would have grown to Rs. 3.09 Crs Clearly, equities tend to give you the best returns especially when you have a multi – year investment perspective.

A note on investments Investments optimally should have a strong mix of all asset classes. It is smart to diversify your investment among the various asset classes. The technique of allocating money across assets classes is termed as ‘Asset Allocation’. For instance, a young professional may be able take a higher amount of risk given his age and years of investment available to him. Typically investor should allocate around 70% of his investable amount in Equity, 20% in Precious metals, and the rest in Fixed income investments. Alongside the same rationale, a retired person could invest 80 percent of his saving in fixed income, 10 percent in equity markets and a 10 percent in precious metals. The ratio in which one allocates investments across asset classes is dependent on the risk appetite of the investor. 1.3 - What are the things to know before investing Investing is a great option, but before you venture into investments it is good to be aware of the following… 1.Risk and Return go hand in hand. Higher the risk, higher the return. Lower the risk, lower is the return. 2.Investment in fixed income is a good option if you want to protect your principal amount. It is relatively less risky. However you have the risk of losing money when you adjust the return for inflation. Example – A fixed deposit which gives you 9% when the inflation is 10% means you are net net losing 1% per annum. Fixed income investment is best suited for ultra risk averse investors 3.Investment in Equities is a great option. It is known to beat the inflation over long period of times. Historically equity investment has generated returns close to 14-15%. However, equity investments can be risky 4.Real Estate investment requires a large outlay of cash and cannot be done with smaller amounts. Liquidity is another issue with real estate investment – you cannot buy or sell whenever you want. You always have to wait for the right time and the right buyer or seller to transact with you. 5.Gold and silver are known to be a relatively safer but the historical return on such investment has not been very encouraging.

Key takeaways from this chapter 1.Invest to secure your future 2.The corpus that you intend to build at the end of the defined period is sensitive to the rate of return the investment generates. A small variation to rate can have a big impact on the corpus 3.Choose an instrument that best suits your risk and return appetite 4.Equity should be a part of your investment if you want to beat the inflation in the long run  

HAPTER 2 Regulators 2.1 - What is a stock market? • Investing in equities is an important investment that we make in order to generate inflation beating returns. This was the conclusion we drew from the previous chapter. Having said that, how do we go about investing in equities? Clearly before we dwell further into this topic, it is extremely important to understand the ecosystem in which equities operate. Just like the way we go to the neighborhood kirana store or a super market to shop for our daily needs, similarly we go to the stock market to shop (read as transact) for equity investments. Stock market is where everyone who wants to transact in shares go to. Transact in simple terms means buying and selling. For all practical purposes, you can’t buy/sell shares of a public company like Infosys without transacting through the stock markets. The main purpose of the stock market is to help you facilitate your transactions. So if you are a buyer of a share, the stock market helps you meet the seller and vice versa. Now unlike a super market, the stock market does not exist in a brick and mortar form. It exists in electronic form. You access the market electronically from your computer and go about conducting your transactions (buying and selling of shares)

Also, it is important to note that you can access the stock market via a registered intermediary called the stock broker. We will discuss more about the stock brokers at a later point. There are two main stock exchanges in India that make up the stock markets. They are the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). Besides these two exchanges there are a bunch of other regional stock exchanges like Bangalore Stock Exchange, Madras Stock Exchange that are more or less getting phased out and don’t really play any meaningful role anymore. 2.2 - Stock Market Participants and the need to regulate them The stock market attracts individuals and corporations from diverse backgrounds. Anyone who transacts in the stock market is called a market participant. The market participant can be classified into various categories. Some of the categories of market participants are as follows: 1.Domestic Retail Participants – These are people like you and me transacting in markets 2.NRI’s and OCI – These are people of Indian origin but based outside India 3.Domestic Institutions – These are large corporate entities based in India. Classic example would be the LIC of India. 4.Domestic Asset Management Companies (AMC) – Typical participants in this category would be the mutual fund companies such as SBI Mutual Fund, DSP Black Rock, Fidelity Investments, HDFC AMC etc. 5.Foreign Institutional Investors – Non Indian corporate entities. These could be foreign asset management companies, hedge funds and other investors Now, irrespective of the category of market participant the agenda for everyone is the same – to make profitable transactions. More bluntly put – to make money. When money is involved, human emotions in the form of greed and fear run high. One can easily fall prey to these emotions and get involved in unfair practices. India has its fair share of such twisted practices, thanks the operations of Harshad Mehta and the like. Given this, the stock markets need someone who can set the rules of the game (commonly referred to as regulation and compliance) and ensure that people adhere to these regulations and compliance thereby making the markets a level playing field for everyone.

2.3 - The Regulator In India the stock market regulator is called The Securities and Exchange board of India often referred to as SEBI. The objective of SEBI is to promote the development of stock exchanges, protect the interest of retail investors, regulate the activities of market participants and financial intermediaries. In general SEBI ensures… 1.The stock exchanges (BSE and NSE) conducts its business fairly 2.Stock brokers and sub brokers conduct their business fairly 3.Participants don’t get involved in unfair practices 4.Corporate’s don’t use the markets to unduly benefit themselves (Example – Satyam Computers) 5.Small retail investors interest are protected 6.Large investors with huge cash pile should not manipulate the markets 7.Overall development of markets Given the above objectives it becomes imperative for SEBI to regulate the following entities. All the entities mentioned below in Table 2.1 are directly involved in the stock markets. A malpractice by anyone of the following entities can disrupt what is otherwise a harmonious market in India. SEBI has prescribed a set of rules and regulation to each one of these entities. The entity should operate within the legal framework as prescribed by SEBI. The specific rules applicable to a specific entity are made available by SEBI on their website. They are published under the ‘Legal Framework’ section of their site.


Key takeaways from this chapter 1.Stock market is the place to go to if you want to transact in equities 2.Stock markets exists electronically and can be accessed through a stock broker 3.There are many different kinds of market participants operating in the stock markets 4.Every entity operating in the market has to be regulated and they can operate only within the framework as prescribed by the regulator 5.SEBI is the regulator of the securities market in India. They set the legal frame work and regulate all entities interested in operating in the market. 6.Most importantly you need to remember that SEBI is aware of what you are doing and they can flag you down if you are up to something fishy in the markets!

inancial Intermediaries Financial Intermediaries 3.1 - Overview From the time you access the market – let’s just say, to buy a stock till the time the stocks comes and hits your DEMAT account, a bunch of corporate entities are actively involved in making this work for you. These entities play their role quietly behind the scene, always complying with the rules laid out by SEBI and ensure an effortless and smooth experience for your transactions in the stock market. These entities are generally referred to as the Financial Intermediaries. Together, these financial intermediaries, interdependent of one another, create an ecosystem in which the financial markets exists. This chapter will help you get an overview of who these financial intermediaries are and the services they offer.
3.2 - The Stock Broker The stock broker is probably one of the most important financial intermediaries that you need to know. A stock broker is a corporate entity, registered as a trading member with the stock exchange and holds a stock broking license. They operate under the guidelines prescribed by SEBI. A stock broker is your gateway to stock exchanges. To begin with, you need to open something called as a ‘Trading Account’ with a broker who meets your requirement. Your requirement could be as simple as the proximity between the broker’s office and your house. At the same time it can be as complicated as identifying a broker who can provide you a single platform using which you can transact across multiple exchanges across the world. At a later point we will discuss what these requirements could be and how to choose the right broker. A trading account lets you carry financial transactions in the market. A trading account is an account with the broker which lets the investor to buy/sell securities. So assuming you have a trading account - whenever you want to transact in the markets you need to interact with your broker. There are few standard ways through which you can interact with your broker. 1.You can go to the broker’s office and meet the dealer in the broker’s office and tell him what you wish to do. A dealer is an executive at the stock broker’s office who carries out these transactions on your behalf. 2.You can make a telephone call to your broker, identify yourself with your client code (account code) and place an order for your transaction. The dealer at the other end will execute the order for you and confirm the status of the same while you are still on the call. 3.Do it yourself – this is perhaps the most popular way of transacting in the markets. The broker gives you access to the market through software called ‘Trading Terminal’. After you login in to the trading terminal, you can view live price quotes from the market, and can also place orders yourself. The basic services provided by the brokers includes.. 1.Give you access to markets and letting you transact 2.Give you margins for trading – We will discuss this point at a later stage 3.Provide support – Dealing support if you have to call and trade. Software support if you have issues with the trading terminal
4.Issue contract notes for the transactions – A contract note is a written confirmation detailing the transactions you have carried out during the day 5.Facilitate the fund transfer between your trading and bank account 6.Provide you with a back office login – using which you can see the summary of your account 7.The broker charges a fee for the services that he provides called the ‘brokerage charge’ or just brokerage. The brokerage rates vary, and its up to you to find a broker who strikes a balance between the fee he collects versus the services he provides. 3.3 - Depository and Depository Participants When you buy a property the only way to identify and claim that you actually own the property is by producing the property papers. Hence it becomes extremely important to store the property papers in a safe and secure place. Likewise when you buy a share (a share represents a part ownership in a company) the only way to claim your ownership is by producing your share certificate. A share certificate is nothing but a piece of document entitling you as the owner of the shares in a company. Before 1996 the share certificate was in paper format however post 1996, the share certificates were converted to digital form. The process of converting paper format share certificate into digital format share certificate is called “Dematerialization” often abbreviated as DEMAT. The share certificate in DEMAT format has to be stored digitally. The storage place for the digital share certificate is the ‘DEMAT Account’. A Depository is a financial intermediary which offers the service of Demat account. A DEMAT account in your name will have all the shares in electronic format you have bought. Think of DEMAT account as a digital vault for your shares. As you may have guessed, the trading account from your broker and the DEMAT account from the Depository are interlinked. So for example if your idea is to buy Infosys shares then all you need to do is open your trading account, look for the prices of Infosys and buy it. Once the transaction is complete, the role of your trading account is done. After you buy, the shares of Infosys will automatically come and sit in your DEMAT account. Likewise when you wish to sell Infosys shares, all you have to do is open your trading account and sell the stock. This takes care of the transaction part…however in the backend, the shares which 


are sitting in your DEMAT account will get debited, and the shares move out of your DEMAT account. At present there are only two depositaries offering you DEMAT account services. They are The National Securities Depository Limited (NSDL) and Central Depository Services (India) Limited. There is virtually no difference between the two and both of them operate under strict SEBI regulations. Just like the way you cannot walk into National Stock Exchange’s office to open a trading account, you cannot walk into a Depository to open a DEMAT account. To open a DEMAT account you need to liaison with a Depository Participant (DP). A DP helps you set up your DEMAT account with a Depository. A DP acts as an agent to the Depository. Needless to say, even the DP is governed by the regulations laid out by the SEBI. 3.4 - Banks Banks play a very straight forward role in the market ecosystem. They help in facilitating the fund transfer from your bank account to your trading account. You may be interested to note that for a given trading account only one bank account can be interlinked. You cannot transfer money from a bank account that is not in your name. If you have multiple bank accounts, you need to specify which particular bank account that will be linked to your trading account. Of course you can remove the bank account and link it with another bank account of yours, but that requires some amount of paper work. However, for the money to come in and go out of your trading account, it has to happen only via the bank account that has been specified and linked. Also, at this stage, you must have realized that the three financial intermediaries operate via three different accounts - trading account, DEMAT account and Bank account. All the three accounts operate electronically and are interlinked giving you a very seamless experience.


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